New Campaign: Volvo
Volvo has come out with a new campaign that’s innovative, entertaining, and purposeful.
The overly large banner ad not only looks stunning but contains photos, videos, an advergame, and real-time Twitter updates. This is an extremely impressive show of creativity, and of how an average banner campaign can move from advertising to active entertainment that draws participation and promotes conversation.
Above I mentioned that it was purposeful. This is important to note, specifically about the Twitter integration, because Volvo didn’t just stick in a Twitter feed purely to jump on the Twitter band wagon. They made a conscious decision to use this integration as ways to show, and to drive, the conversation surrounding the new technology they’re launching.
When we speak about the change going on in advertising, and the way brands need to communicate and connect with consumers, an important part of that is brands allowing, actively promoting, and participating in open conversations. Volvo showed, through this banner, that they want to, and are engaging in, a dialogue. It’s all about conversations.
