Using UGC

Using UGC as a campaign, or part of a campaign, has become extremely popular. My personal opinion is that it’s overused. In, “The Moral Economy of Web 2.0″ Josh Green and Henry Jenkins discuss fan participation. Bud Caddell, a social media strategist at Undercurrent, took this article and translated it into a checklist that determines whether or not a UGC campaign is the right approach. If you can check off all of these, than UGC is a fun and exciting way to engage your audience.

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